In the ever-changing world of SEO, it is crucial to be aware of and understand the latest trends. Being on the cutting edge of the optimization game allows you to stay ahead of the marketing curve while growing your website and expanding your audience. So with that in mind, here is a list of 6 tools that will have your e-commerce ready for 2017.
1) SEO Analyzer
If you are looking to have an idea of how and where you should start implementing a 2017 strategy for your site, you will want to know where your site stands now. SEO Analyzer provides an analysis that not only grades your site, but also lets you know what is working and what is not. The app covers everything from social media impact to page loading speed, and on top of telling you what is wrong, it actually gives you tips on how to get any issues fixed along with recommendations for how you can climb higher in the Google rankings.
2) Keyword Tool
There is an art and science to locating the most valuable SEO keywords and Google's Keyword Tool can be a big help. With the tool you can access data from YouTube, Google, Amazon and Bing that will boost your optimization. Additionally, you can use the Keyword Tool to scan a variety of countries which will give you and edge when trying to appeal to a global market. The tool lets you know the number of people are running searches on a specific keyword and also gives you ideas for other related words that you can insert into you meta descriptions and copy to improve your rankings.
3) Link Research Tools
The last thing you want is to get stuck using over-used, outdated or inappropriate backlinks. Link Research Tools lets you conduct an audit of your links, helping you to eliminate any links which Google will penalize you for having on your site. These tools will also assist you in creating top-quality backlinks that will boost your ranking while monitoring any new links that find their way to your site.
Thanks to the problems created by offering weak content, a lot of e-commerce blogs are now focusing on a publisher approach instead of the burnt out clickbait tactics. For content to be engaging and effective, it needs to provide value to your visitors while being well-written and in your own voice - something that this list of the best writing services can help you put together.
So if your content is struggling to build and retain and audience, the first thing you want to examine is whether or not it is providing real value. Are you just slapping it together for the Google spiders or are you trying to truly help and entertain your audience? Keeping your audience happy needs to be your blog's top priority. Happy readers lead to a greater number of searches and that is how you will climb up the rankings; accomplish this first and you can focus more on keywords later.
BuzzSumo is a great tool to help you come up with topics your readers will appreciate. The tool will show you what topics are trending in a particular niche or any specific website for that matter, anywhere from the past day, weeks, months or as far out as a full year. You will be shown how frequently the content is shared and how many websites have built links to it.
And even though this leans more towards being a content tool than an SEO tool, the quality of your content is part of your site's optimization and will help you attract visitors and keep them coming back.
5) Google Search Console
A tool for e-commerce owners to monitor how successful their websites are, Google Search Console will let you know if there are any issues and how to take care of them. The console's vast resources help you make your website as effective as possible. It will educate you on how to improve your site and help boost its traffic. On top of that, the Google Search Console shows you how to stay connected to other webmasters while staying up-to-date on the latest trends.
6) SERPs Rank Checker
You have done your keyword optimization and it is time to see if and how your site is ranking. With SERPs rank checker, all you have to do is type in the keyword, choose the search engine (Google or Yahoo) you want to check, language and country, indicate mobile or desktop and if you want, even lock down an exact location by entering the zip code or city. If you are curious to know every site that is ranking, just leave the domain part blank, however, if you want to focus in on the ranking of your site alone, simply enter your domain and you will see how you are doing.